LED portfolio
2 MONTHS
AUTUMN 2019
Freelance work for Covestro.
After the 5G antenna project me an Felicia
Evaldsson got the oppurtunity to do a freelance
assignment at Covestro in Germany. One part of
the assignment was to prepare and present my
5G small cell design concept: 24h5G during the
Next Generation Day at the K2019 fair on October 19th.
The other part was to Design
a LED lighting portfolio
displaying Covestros polymer
material Makrolon®.
Project focus
Client work
Brand character
Graphic design
3D modeling
When creating the LED portfolio our mission was to:
1. Understand the different technologies of the LED lighting portfolio and the respective value propositions.
2. Screen the portfolios of Covestros customers and develop an understanding of why and in which luminaires they are using Makrolon®.
3. Getting familiar with the corporate design regulations and the values of the Covestro brand.
4. Develop a consistent design language and marketing content (for digital media channels) for the LED portfolio.
1. Understand the different technologies of the LED lighting portfolio and the respective value propositions.
2. Screen the portfolios of Covestros customers and develop an understanding of why and in which luminaires they are using Makrolon®.
3. Getting familiar with the corporate design regulations and the values of the Covestro brand.
4. Develop a consistent design language and marketing content (for digital media channels) for the LED portfolio.
The portfolio digitally︎
︎The portfolio in print
All content in the LED portfolio (except the Covestro logo) are made by me and Felicia. Visuals were created in Rhino and KeyShot. Vectors such as graphs and icons were made using Adobe Illustator and Photoshop. Composition and layout of the portfolio was put together in InDesign.
︎
Some examples
of the spreads in
the LED portfolio
Some examples
of the spreads in
the LED portfolio